Engaging Communications

Why

Towers Watson are a global company and they wanted to empower growth, productivity and improve business results across 14,000 employees in 35 countries. To do this they introduced the new Balanced Scorecard methodology.

How

This involved producing series of concise and effective communication films to engage and inspire a wide range of employees. Following detailed planning and scripting we then embarked on extensive filming in Germany, Washington, Miami and London. The resulting films were combined with simple motion graphics and interactive online templates. 

What

These were used across “Internal Communications” and “Learning & Development” activities to explain the new working process and its implementation. This included: 

• Online learning
• Easy to follow stories 
• Data visualisations
• Worldwide distribution
• Supported recruitment
• Simplified induction process